Category: Blogging

A professional author spends months, or even years crafting a single bestselling novel. A magazine or newspaper journalist needs a few weeks to compose a feature story. The entire history of writing shows that good writing takes time.

Yet, according to Technorati, most popular blogs are updated on a daily basis, often multiple times. What are we to make of this?

Is that accepted wisdom, that successful blogs are built on great content, supported by any factual evidence?

There are more than 50 million blogs on the Internet now, and thousands more are added every day.  If you want to keep readers’ attention in this hypercompetitive environment, you must create posts that both look interesting and read well.

This is an example of a basic pull quote.

Pullquotes are one of the easiest ways to add a little style to your blog post.  They break up large blocks of text, reinforce the key points in your post, and make your blog look more professional.  As common as they are in offline print media—such as magazines—pullquotes are rarely used on blogs; they are therefore an effective way to help your blog stand out from the crowd.