Though you might infer otherwise from the proliferation of high-priced self-improvement seminars, personal growth is basically a simple equation. If you eat more than you excrete, then you grow. Eat less, and you shrink.
Not all growth is positive, of course. If you can’t metabolize what you eat, then you will grow bloated and sick, not strong and healthy. So the desired equation is slightly more complicated: personal growth requires both digestion, and nutritious food to digest.
This rule applies to the physical body, and equally so to the work of a blogger. Information comes in from various sources, your mind digests it, and the end result is knowledge. Your blog posts are crafted from this knowledge.
Are you eating and digesting enough to grow? Here is a metric you can use to evaluate your growth potential, and the potential of your blog.
Calculate Your BMI: Blogger Mass Index
The Blogger Mass Index, or BMI, is a ratio of your blogging input to blog output. The higher your ratio, the greater your ability to craft unique and compelling content, attract subscribers and links, and build a reputation for excellence within your community.
To calculate your BMI:
- Count the information sources that influenced your blog over the past month. Reading an online blog post or article, or watching a YouTube video clip, earns you one point. Reading an offline book or magazine gets three points. Specific, relevant events and life experiences are worth five points each.
- Divide the sum by the number of blog posts you wrote over the same month.
If your BMI is 10 or above: Congratulations! Your blog may be imitated, but your hunger for knowledge and passion for sharing ensure that it will never be duplicated. While educating your readers, your blog also serves as a catalyst for personal growth and self-improvement.
If your BMI is 1 or below: You are a cut-and-paste hack, and your blog is soon to be forgotten amongst the endless hordes of aggregators and arbitrageurs. Sorry!
If your BMI is somewhere in between: Consider reallocating your time, to maximize your blogging gains. Spend more time listening, and less time talking. Prioritize learning above teaching. Read more, write less. Your own readers will thank you for it.