Inside the company’s daring plan to control the news
The greatest trick that Google Corporation ever pulled, was to convince the world it didn’t exist. Although its shareholders know it as a profitable advertising brokerage, the majority of Internet users believe it to be nothing more than a benevolent purveyor of web search, email, and other free online services.
Google is a fierce and formidable competitor. Its network of websites is the Internet’s single most popular destination; it processes more search queries than all its competitors combined, including stalwarts Microsoft and Yahoo; its annual revenues and profits are measured in billions. Through all its successful expansions, Google has worked to maintain an image of simplicity and altruism.
Google’s bungled launch of their Buzz platform illustrated the pervasiveness, and the deceptive nature of this public image. Continue reading Google’s False Confessions